Lottery Commercial

A motion graphics project to create a fictional commercial with techniques learned in After Effects in term 3. I chose to create a fictional hospital lottery commercial. I had seen paper look examples using After Effects and wanted to recreate something using similar.

After some brainstorming I came up with the idea, created thumbnails and a storyboard as part of the creative process. This provided a creative direction that helped with the workflow of the project. Photoshop and Illustrator were utilized to create a cut out paper effect for all the prize pieces. In after effects I utilized expressions and xyz rotations to create the motion to create the effect I wanted to achieve.